Although there are hundreds (maybe thousands) of factors that affect rankings from an onsite optimisation point of view, there are of course some that are more important than others. Some of them are in your control via good old hard work and a few of them just require patience, but generally, if you get the big things right you will be rewarded with decent rankings. Continue reading “5 SEO Ranking Factors That Are Important To The Search Engines” »
In SEO, it is generally an accepted fact that rankings can never always be an upward trend, as much as we would like them to be. There are millions of sites competing for a single keyword and also for the most sought after top positions in the search engines (or SERPS as we call it). A good percentage of these sites will also be working with SEO companies to help them get rankings on page one of Google and although we do not know the budget they are spending, some SEO firms charge thousands of pounds a month for similar services that we offer. Continue reading “Why do Rankings Fluctuate?” »
Everyone that runs a business, no matter what size, needs and demands results, with those that are desperate for sales just needing any income and those that are doing really well wanting to get bigger quickly. When it comes to online marketing, the possibilities are endless if you are on the front page of Google, which is why getting there and staying there often presents massive pressures and challenges on the people tasked responsible of achieving this.
So, you’re probably looking at this title and wondering what this article is all about, and indeed, wondering what this title is all about! Quite simply, for an SEO campaign to work and be effective, you need to make sure that your website (your home) is fully optimised and free from all of the issues that not only could, but WILL affect the results of your campaign. Continue reading “A Good SEO Campaign Always Begins At Home” »
Search Engine Optimisation is one of those things that you either know you need to do or are a bit sceptical / scared of and will resist and resist until the day comes that you can take no more of the phone being dead and decide you need to find out more about it. Because SEO is not a physical product, it can be difficult to understand exactly what it is, how it’s done and more so, what it can do for you and your online business. Continue reading “What Can SEO Do For You And Your Business?” »
When it comes to getting new online business, it can be easy for a company or online firm to make the mistake of just ploughing all of its money or marketing budget into SEO, thinking that this is the one and only route to success and that nothing else matters.