For any webmaster, the loss of traffic due to a Google rankings slip can be a complete disaster, with a lot at stake for what is often just a few mistakes, errors of judgements or bad management from a business point of view. When it comes to the Google Panda Penalty, rather than worrying about what happened offsite, you need to start looking onsite, as Panda tends to concentrate on the optimisation and standards of your website, rather than looking at offsite factors (which Penguin covers). Continue reading “The Types Of Content That Will Land You With A Panda Problem” »
The problem with having a website for most businesses is that you have to fill it with something. This requires effort which in turn can drop down your priority list, which I guess is understandable for many business owners, with the millions of other things they need to do often seeming more important. But because your website is your online shop window, if you do not spend time making sure your content is spot on and engaging and you are simply writing for search engines, how many visitors are you driving away? Continue reading “The Problem With Writing Just For SEO And Why You Shouldn’t Even Bother” »
Knowing that your rankings have dropped in Google is normally pretty obvious, either when you manually check them or you notice traffic is starting to drop in your analytics, but knowing why they have dropped and how you can get them back (if you can get them back) is a totally different matter, as when it comes to the loss of rankings, there is no “one fit” solution for getting to the bottom of what has happened. Continue reading “Why Has Your Website Lost Its Rankings In Google?” »
If you thought this was going to be a really bad SEO joke, then sorry, it is yet another article about how you can determine the difference between a good link which helps your site and a bad link that potentially harms your site. Continue reading “What’s The Difference Between A Good Link And A Bad Link And How To Be A Hero (kind of)” »
From time to time, Google delivers a big kick in the teeth for webmasters, some say it’s fair, some say it’s not fair generally depending on whether your traffic has gone up and down when Big G changes the game a bit. Generally, SEO can be seen as a bit of a no win situation, because the techniques you have used in yesteryear are not really liked anymore and the techniques you are using now might not be liked tomorrow, let alone in a few years to come. Continue reading “Why Your Anchor Text Is Key To The Future Of Safe Link Building” »
The moment many SEO experts, online marketing firms and indeed webmasters have been waiting for hit last week, with the latest roll out of the SERPS changing Penguin hitting our computer screens. For some it was a good day, for others their business feels like it is now on a cliff, but did the good win and the bad lose like this update should really promise? Continue reading “So, What Did Penguin 2.0 Really Do For SEO?” »
It is always easy to blame others when things go wrong, possibly human nature but generally taking the blame is something very few of us like to do, especially if we are not 100% sure what went wrong in the first place. By using an SEO company you are basically trusting someone or some people to look after your online business in terms of getting your website higher and flying in the engines and making it rank for your desired keywords.
Although there are hundreds (maybe thousands) of factors that affect rankings from an onsite optimisation point of view, there are of course some that are more important than others. Some of them are in your control via good old hard work and a few of them just require patience, but generally, if you get the big things right you will be rewarded with decent rankings. Continue reading “5 SEO Ranking Factors That Are Important To The Search Engines” »
In SEO, it is generally an accepted fact that rankings can never always be an upward trend, as much as we would like them to be. There are millions of sites competing for a single keyword and also for the most sought after top positions in the search engines (or SERPS as we call it). A good percentage of these sites will also be working with SEO companies to help them get rankings on page one of Google and although we do not know the budget they are spending, some SEO firms charge thousands of pounds a month for similar services that we offer. Continue reading “Why do Rankings Fluctuate?” »
Everyone that runs a business, no matter what size, needs and demands results, with those that are desperate for sales just needing any income and those that are doing really well wanting to get bigger quickly. When it comes to online marketing, the possibilities are endless if you are on the front page of Google, which is why getting there and staying there often presents massive pressures and challenges on the people tasked responsible of achieving this.